IMAGINATION
IS THE
CURRENCY OF
THE FUTURE...
THE BUSINESS OF IMAGINATION
Morphing creativity and cutting-edge technology, Imagine That! crafts bespoke concepts, original experiences and commercial solutions for the world of entertainment. Global theme parks, major attractions, international IP brands, hallmark events, stellar venues, tourist destinations, property developers and governments rely on Imagine That! to deliver the planet’s most ambitious projects.
PERSPIRATION AND INSPIRATION
Project success doesn’t just happen. There are no short-cuts.
It is born of an inspirational culture that nurtures
original thinking and creative ideas.
At the core of Imagine That! is a suite of professional competencies and lateral processes honed in the furnace of real-world experience. For over three decades, Imagine That! has been expanding creativity across the full breadth of professional entertainment in 22 countries, with over 400 unique projects delivered in spectacular flourish. Our passion for the creation of new, engaging dimensions in entertainment
remains undiminished.
KNOWLEDGE AND EXPERIENCE
The business of imagination comes to life in myriad ways and formats as Imagine That! continuously explores exciting, new parameters in experiential presentation. Our collective knowledge and skills are adeptly applied to site identification and evaluation, concept creation and assessment, project feasibility, design development, master planning, architectural and technical drawings, project management, IP development, show creation and production, technical and operational systems, commissioning and operational management.
SITE IDENTIFICATION AND EVALUATION
Dreams come in all shapes and sizes in many different places. Imagine That! understands how to shape projects so they become reality. Applying the prerequisites of site and location, with our team’s vast experience, assesses the inherent foundations of your potential success.
CONCEPT CREATION AND ASSESSMENT
Experienced insight and original thinking underpins Imagine That! in developing the concept options that become the touchstone of your project’s drawing power. Analysis of concepts and identification of optimum cost-benefit factors assists your project in achieving its commercial goals.
PROJECT FEASIBILITY
Looking over the horizon to comprehend the matrix of results where capital, concepts and operations intersect in the marketplace is a vital process in forecasting potential ROI. The feasibility of achieving your asset’s objectives and delivering performance milestones is crucial insight before the green button is pushed on any project.
DESIGN DEVELOPMENT
In an alchemy of creativity, technology and experience, design development is a catalytic process that sires the DNA of success. Imagine That! understands that the product of original thinking and lateral ideas requires an innate appreciation of market dynamics, functionality and commercial requirements.
MASTER
PLANNING
Transitioning design to site configuration, Imagine That! is committed to expanding the envelope in exciting, functional and innovative ways. With site-specific master planning, your project deserves a cost-effective and efficient platform with a signature approach that reflects imaginative, magnetic and iconic values.
ARCHITECTURAL AND TECHNICAL DRAWINGS
From a rich palette of experiences, Imagine That! translates conceptual development and creative design into the detail that delivers tangible reality and functionality. With an axiom of preserving original entertainment quotients, Imagine That! excels in bringing distinctive projects to exciting fruition.
IP DEVELOPMENT
Leveraging inherent value and consumer excitement of global IP brands, Imagine That! creates opportunities in local and regional markets. Our expertise develops win-win franchise and licensing scenarios for IP owners and projects alike. From feature films, TV, digital platforms, music, arts, fashion and contemporary culture, Imagine That! identifies and negotiates your best IP concept options.
JUDGE US BY THE COMPANY WE KEEP
With a reputation for creativity, high-value concepts, professional precision and well-planned delivery, Imagine That! works with the biggest names in the world of entertainment – bringing ideas to spectacular reality. Here are just some of our great clients representing numerous individual projects.
OUR PARTNERS IN MAKING MAGIC
Based on individual project requirements,
Imagine That! is supported by like-minded, talented, specialist teams and professional organizations, assisting us in delivery of the magic for which
we are renowned.
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IMAGINATIVE LEADERSHIP TEAM
Imagine That! knows when intellectual capital, chemistry and esprit de corps come together in a synergy with client-side professionals, imaginative outcomes and unique project solutions are achievable.
Our team leaders are globally experienced, peer-awarded, and a multiskilled talent resource, applying energy and empathy in the creation of outstanding, unique project assets.
Rick Harbour
PRESIDENT
Kevan Patriquin
VICE PRESIDENT
OPERATIONS
Peter Sheppard
VICE PRESIDENT
STRATEGIC PROJECTS
Charles Jeong
EXECUTIVE DIRECTOR
ASIA PROJECTS
Fred Maybury
VICE PRESIDENT
INTERNATIONAL MARKETING
& FINANCE
Debra Brown
CREATIVE CONSULTANT/
CHOREOGRAPHER
Jordan Fiksenbaum
EXECUTIVE DIRECTOR
TACTICAL PROJECTS
Adam Yong Abdullah
EXECUTIVE DIRECTOR
MALAYSIA
PRIDE IN OUR WORK
Imagine That! is a globally experienced and awarded creative specialist, based in Las Vegas, with a successful history of imaginatively crafting projects across a score of countries. Here is a small sample of our proudest achievements.
Disney EPCOT Center Concept Development, Florida
Universal Studios 3-D Terminator 2, Hollywood & Orlando
Universal Studios Motion Picture Magic, Osaka, Japan
Disney’s Pleasure Island Concept Development, Florida
Disney-MGM Studios Concept Development, Florida
Euro Disney Project Engineering, Paris, France
Disneyland Star Tours, Anaheim, California
Disneyland & Disneyworld Captain EO, California & Florida
Disney-MGM Studio Tour Indiana Jones Stunt Show, Florida
Universal Studios Back to the Future Ride, Hollywood
Universal Studios 3-D Theater, Osaka, Japan
Space Park Technical Design & Direction, Bremen, Germany
Knott’s Camp Snoopy Theme Park, Mall of America, USA
Discovery World Dr Scandal Stunt Show, Taiwan
Volkswagen AG Visitors Center Concept & Project Management, Germany
MGM Grand Adventures Duelling Pirates Stunt Show Las Vegas
MGM/Mirage City Center, Las Vegas
Leofoo Village Wild West Stunt Show, Taiwan
Universal Studios Animation Celebration, Osaka, Japan
New York, New York Hotel & Casino, Las Vegas
Sanrio Theme Park Harmonyland, Oita, Japan
Docklands Waterfront City International Events, Melbourne Australia
Experience Music Project, Seattle, Washington
Abraham Lincoln Presidential Library & Museum, Springfield, Illinois
120-metre Southern Star Observation Wheel, Melbourne Australia
World Expo 88, Brisbane Australia
Gold Coast Indy Grand Prix, Surfers Paradise, Australia
Goodwill Games, Brisbane Australia
Dreamworld, Gold Coast, Australia
Dinosaurs Alive, Kuala Lumpur, Malaysia
Visit Malaysia Year International Attractions, Malaysia
Universal Studios Halloween Horror Nights, Hollywood
Universal Studios Battletop Challenge Hollywood
Rise of the Dragon, Hong Kong
The Peak Explorer, Hong Kong
Fremont Street Experience, Las Vegas, Nevada
Calvin Harris Omnia Nightclub Residency, Las Vegas
“O”, “Mystère” & “La Nouba” – Cirque Du Soleil, Las Vegas & Orlando
Katy Perry: Prism Tour & Corporate Events
Maroon 5: Corporate Events
Sega Game Works: Various Projects Internationally
Snoop Dogg: Corporate Event
Shanghai Disney, Shanghai, China – Nextep International
Victoria’s Secret, New York City Fashion Week
“Phantom: The Las Vegas Spectacular”, Venetian Hotel & Casino, Las Vegas
MJ One, Cirque Du Soleil
Celine Dion: Caesars Palace Residency
Dream Park, Gurgaon, Haryana, India
“Crystal” Show, Sands Resort & Casino, Macau, China
165-metre Montreux Star Observation Wheel, Las Vegas
Singapore Disney Project, Singapore – Nextep International
MGM Grand Adventure Theme Park & Resort, Las Vegas
Galaxy Resort Hotel & Casino, Macau, China – Nextep International
Dionne Warwick One Night Only, Gold Coast, Australia
John Denver In Concert, Australia
Keith Urban Country Expo Celebration, Australia
Donny Osmond Live Brisbane, Australia
Leona Mitchell & Vienna State Opera, Surfers Paradise, Australia
PROJECT MANAGEMENT
Imagine That! provides experienced, professional project management ensuring a seamless commitment to end-to-end concept principles. Our robust skillsets and fully integrated team has achieved a reputation for the successful delivery of budgetary milestones and development timeframes – where on-time and on-budget also means on-concept.
SHOW CREATION AND DEVELOPMENT
Imagine That! knows how to put on a show. From sophisticated, logistically complex touring extravaganzas, to established multi-season theatrical productions, spectacular stunts and breathtaking lightshows, there isn’t a genre on land, sea or in the air that our team hasn’t produced. Technology-rich, immersive, high frequency shows have become our hallmark.
TECHNICAL AND OPERATIONAL SYSTEMS
Utilizing our team’s advanced technical skills, Imagine That! designs operational and management systems at the cutting edge of technology. Versatile, technical control systems allow for improved reliability and cost-effectiveness in efficient operation and monitoring. Guest and crew safety is a priority with risk mitigation programs an inherent systems feature.
COMMISSIONING
Imagine That! is very experienced in commissioning new themed attractions, precincts, major rides and technical shows. Previewing and testing to recognized international quality and engineering standards, and rehearsing shows and procedures to perfection, are features designed to ensure excellence in delivery of efficiency,
cost containment, safety and
guest experience.
OPERATIONAL MANAGEMENT
Our team is experienced in operating major theme parks and attractions generating positive profit outcomes and building significant asset value. Recruitment and training of talented individuals, creating customized procedures, innovative marketing, financial systems, safety, security, legal and reporting programs are key elements in our management portfolio.
